Guides, client examples, and data to help you drive real, profitable growth with search and social advertising.

Almost 50% Lifetime CPA Reduction While Raising $2M For Important Causes
Fashion Accessories Brand With an open and transparent dialogue, the entire ad buy process becomes more efficient. THE STORY This brand was founded to showcase support and raise money for important causes through their sale of simple, yet fashion forward accessories. Originally, the company founder was the sole person running both the Facebook page and [...]
Instead of being hot for teacher, we make students hot for higher ed.
Lead Generation for Higher Education The education sector is constant, but with social, their lead gen is transformed. THE STORY When this higher education organization came to us, they had not yet spent any money pursuing leads through social media advertising. A blank slate – especially on a channel as complex as Facebook – can [...]
We crunched the numbers to keep this brand’s CPA healthy.
Healthy Snack Subscription Box These results are nuts. THE STORY This healthy snack subscription box was one of the first companies out of the gate to build their business on Facebook. It was the first channel they started spending on and customer acquisition on Facebook encompassed 100% of their direct response budget for several years. [...]
Some companies are satisfied just rating businesses. This one builds them.
Thumbtack Giving service professionals a platform to succeed. THE STORY Sealing a deck. Singing lessons. Training for a 10k. Helping your seventh grader improve his math skills. Tax preparation. Finding a wedding DJ. You need something done right, but it can be hard to find the right person for the job. This is particularly true [...]
The Science Behind Scaling A Subscription Box
Educational Subscription Box How combining creative testing and expanded audiences increased subscriptions by 130%. THE STORY Subscription boxes have started to become a dime a dozen. Yet this box stood out amongst many of the others as they provided a unique way to have fun and learn at the same time. By delivering boxes monthly [...]
Choose Your Own Adventure – But For Online Shopping
Footwear E-commerce Brand Turning curious web surfers into buyers - and advocates - of the most technically advanced sock on the market. THE STORY There are few things more rewarding in this business than a client that’s willing to test new things. And when that client is trying to aggressively scale, it’s even more critical [...]
The leading car sharing service: Reducing your carbon footprint while reducing their CPA.
Automotive Client Driving a great experience for customers worldwide. THE STORY Why buy a cocktail dress you’ll wear once, when you can pay a fraction of the price to rent it? Why get a hotel room for your stay in London, when you could experience life in the city in the rented home of a [...]
Most men get bored of shopping in just 26 minutes. 45% avoid it at all costs.
Five Four Club Finding the sweet spot for men with style and affordability. THE STORY While there are fewer studies that say just how much men care about looking stylish, Five Four knows the truth: Guys want to look good, but it’s got to be hassle-free. A subscription model of affordable, monthly clothing deliveries is [...]
Driving eCards Membership by Getting Creative with Creative
Hallmark eCards Strategy + Testing + Teamwork = A 66% Reduction in CPA THE STORY Hallmark eCards is a subscription-based digital greeting company that brings smiles and happiness to others with their hilarious, cute, or quirky online messages. As a division of SpiritClips, LLC, a Hallmark Company focused on digital technology, eCards is no neophyte [...]
LaserAway The time we added steps to the lead funnel and got better results.
THE STORY There’s no sugarcoating it – the skin care and aesthetics industry is crowded. When consumers have unlimited choices for the services they seek, medical aesthetic organizations need to stay competitive with two things: Innovative services and treatments that attract savvy consumers An evolving and increasingly maturing lead gen strategy We’d been working with LaserAway to [...]
Their movies may be horrifying, but their CPI is anything but.
Online Horror Movie Streaming Service This brand wants to be what keeps you up late at night. THE STORY The entertainment brand known for shows involving zombies or chemistry teachers finding new routes to pay for healthcare introduced their horror movie streaming service in 2015. They stood apart from the rest with the fact that [...]
Beauty may come from the inside, but this all natural brand needed outside help.
Organic Beauty Brand Even natural beauty isn’t enough when your in-house ad team reaches their growth peak. THE STORY This organic coconut beauty brand attempted to manage their social media advertising in-house, thinking that they would be more effective that way. Yet, due to the complex nature of the Facebook ad platform and lightning fast [...]
Video ads are going viral in their ability to bring in the best ROAS.
Ecommerce Video Ads Are you ready for your close up? THE STORY Ecommerce is a business that often centers around visuals. So it makes perfect sense that videos are emerging as a preferred way to market ecommerce in the digital world. Facebook started pushing video last summer, but to us, it seemed premature. Initially, video [...]