Facebook Advertising

Facebook advertising reaches more people than 12 Super Bowl audiences combined.

Every. Single. Day

Up-Marketing increases your revenue and maximizes your ROI from Facebook advertising.

We talk to performance marketers all the time who struggle to make Facebook profitable:

“I don’t have the internal resources to devote to optimizing our campaigns day in and day out.”

“We’ve taken our advertising as far as we can; performance has dropped off and we can’t figure out how to scale profitably.”

“Facebook rolls out new ad products for DR all the time and I can’t keep up with the changes in addition to running all our other channels.”

We’re the most reliable and reputable agency for direct response advertising on Facebook because we know what it takes to drive leads and customer acquisition consistently.

Ready to look like a hero?

You know your customers. We know Facebook.

Our team of Facebook advertising experts completely manages your acquisition and retargeting from Facebook so that you can focus on your business.

Our Process


Develop long-term growth plans that are driven by down-funnel KPIs and improve ROI from Facebook

Placement & Ad 


Allocate and optimize spend across Facebook, Instagram, and Audience Network to locate your most responsive audiences



 Improve existing creative and test new ad types without heavy lifting from your design resources


not Reporting

 Perform deep analysis and extract statistically relevant trends to test and optimize against

Our access to the industry’s most sophisticated automation tools and our close relationship with Facebook will help you turn Facebook into one of your most profitable acquisition and lead gen channels.

But our approach goes much further.

We spend your money like it’s our own. From the ad types we use to the analysts we assign to your account – it’s all entirely customized to your goals, your audiences, and your vertical to make sure we’re not wasting your money.

Our month-to-month contracts are proof of that tenacity.

How is Up-Marketing different than every other agency?

We Were There First

Your team would be comprised of experts that have been running Facebook ads since day one on the right hand rail and to this day, we stay at the forefront of Facebook ad and API rollouts.

You’re Never in the Dark

Transparency should be a given in an agency relationship. You’ll always know where every dollar is spent and what you’re getting in return.

Outsourced In-House Team

We get ingrained in your business just like any other employee and learn the nitty gritty to create the best plan for your acquisition and retargeting strategy.

Direct Response Only

We’ve always focused exclusively on direct response on Facebook and related channels – longer than any other agency. “Like” campaigns? Not our thing.

In-Depth Analysis

You’ll get deeper analysis, not only to adjust your direct response advertising for better optimization, but to also drive more business.

Cross Vertical Knowledge

Since we work within a number of verticals, we apply what we’ve learned to your efforts, providing a steady stream of new audience and creative ideas.

Don’t you want that level of expertise in charge of your acquisition and retention efforts on Facebook?


PPC Marketing

Paid search’s return on ad spend increases 78% when combined with Facebook advertising.

Twitter Advertising

Traffic from Twitter is making serious money for advertisers: a 400% increase in revenue per visit last year over years prior.

Instagram Advertising

Ad recall from sponsored posts on Instagram is 2.8x higher than Nielsen’s norms for online advertising.

Mobile Advertising

Within 2 years, mobile ad spend is projected to represent 72% of total ad budgets.

Video Advertising

There’s a reason 90% of brand advertisers have increased their investment in digital video over the last 2 years.

Creative Solutions

Data-fueled creativity. Creative-powered data. Impactful campaigns informed by cutting-edge analytics.

Advertising Assurance

You’re already writing Facebook a pretty nice check every month. Make sure you’re getting the most out of it.

Snapchat Advertising

Snapchat’s all grown up – and so is its massive audience of Millennials with increasing spending power.


Strategy, recommendations, testing – we’ve never been disappointed with Up-Marketing counsel and approach, and most importantly, results. On top of that, it’s pretty unusual to find an agency partner that is as open and transparent; because of that I know I don’t have to worry about a thing because I genuinely trust them to do what’s right for our account.

Steve Matiste

I can’t recommend Up-Marketing enough. Nobody has delivered the same consistent results that Up-Marketing has over the last couple years. Since working with them, Facebook has become one of our most profitable channels. We consistently see a high enough ROI to continue increasing our spend month over month.

What’s more, their level of service is second to none; it’s not unusual for me to get an email from my account rep on a Saturday or Sunday, so I have the peace of mind knowing they’re keeping a close eye on performance 7 days as week.

Jan Sen Khoo

Working with Up-Marketing allows us to focus on running our business. This is invaluable since we’re in major growth mode. We saw early success with Facebook ads, but we were in need of better tools for campaign management and creative testing. Up-Marketing provides a singular focus and dedication to our campaigns, ensuring we can scale as much as needed, as quickly as needed. Working with Up-Marketing has been a no brainer.

Ludovic Terren

In working with an agency to manage this piece of our business, it was important that the relationship was seamless; we needed a partnership that would feel like a natural extension of our in-house team. Up-Marketing has made this incredibly easy for us. We have full visibility into any metric we need at any time, and the level of hands-on support and responsiveness they provide is second to none.

Up-Marketing provides more value than just stellar performance. With access to a team of highly trained strategists, more sophisticated technology, and the experience to test intelligently, our budget for acquisition is truly maximized.

Alexander Kloz

Working with Up-Marketing helps us focus on what we do best. We initiated our Facebook advertising efforts in-house, but we reached a point where we were taxing our internal resources and needed access to more sophisticated tools.

True to our own offering, we needed the right experts to help us get the job done. Putting this portion of our marketing efforts in Up-Marketing’s hands helped us hit major milestones quickly and grew areas of our marketplace that were underrepresented in services but had strong consumer demand.

They’ve been focused on building our b2b relationships, and we’re looking forward to seeing what magic they can create targeting consumers next.

Steve Matiste