Within 2 years, mobile ad spend is projected to represent 72% of total ad budgets.
The average person spends almost 3 hours a day on a mobile device. That’s 30 minutes more than they spend on a computer, and the gap continues to widen.
Just as digital ad spending has siphoned dollars away from TV, print, and outdoor advertising, mobile ad spend has been chipping away at the money spent targeting users on desktop.
If you’re not yet advertising in the mobile space, you’re missing the fastest growing segment of Internet traffic and a key piece to a profitable performance marketing strategy.
Approaching Your Ad Spend Like a High-Frequency Day Trader
The training and experience we have optimizing ads across social and search is the same expertise that will put your ads in front of high-value customers across mobile devices.
And while advertising on mobile means leveraging our social expertise for Facebook and Twitter, it also means accessing more than one billion impressions per day across our mobile RTB partner networks, providing campaign and inventory data that helps us optimize for your media goals and target your best customers.
Up-Marketing will maximize the value of your ad spend by ensuring you have a strong mobile advertising strategy that targets only your most profitable users on mobile.
Strategy, recommendations, testing – we’ve never been disappointed with Up-Marketing counsel and approach, and most importantly, results. On top of that, it’s pretty unusual to find an agency partner that is as open and transparent; because of that I know I don’t have to worry about a thing because I genuinely trust them to do what’s right for our account.
I can’t recommend Up-Marketing enough. Nobody has delivered the same consistent results that Up-Marketing has over the last couple years. Since working with them, Facebook has become one of our most profitable channels. We consistently see a high enough ROI to continue increasing our spend month over month.
What’s more, their level of service is second to none; it’s not unusual for me to get an email from my account rep on a Saturday or Sunday, so I have the peace of mind knowing they’re keeping a close eye on performance 7 days as week.
Jan Sen Khoo
Working with Up-Marketing allows us to focus on running our business. This is invaluable since we’re in major growth mode. We saw early success with Facebook ads, but we were in need of better tools for campaign management and creative testing. Up-Marketing provides a singular focus and dedication to our campaigns, ensuring we can scale as much as needed, as quickly as needed. Working with Up-Marketing has been a no brainer.
In working with an agency to manage this piece of our business, it was important that the relationship was seamless; we needed a partnership that would feel like a natural extension of our in-house team. Up-Marketing has made this incredibly easy for us. We have full visibility into any metric we need at any time, and the level of hands-on support and responsiveness they provide is second to none.
Up-Marketing provides more value than just stellar performance. With access to a team of highly trained strategists, more sophisticated technology, and the experience to test intelligently, our budget for acquisition is truly maximized.
Working with Up-Marketing helps us focus on what we do best. We initiated our Facebook advertising efforts in-house, but we reached a point where we were taxing our internal resources and needed access to more sophisticated tools.
True to our own offering, we needed the right experts to help us get the job done. Putting this portion of our marketing efforts in Up-Marketing’s hands helped us hit major milestones quickly and grew areas of our marketplace that were underrepresented in services but had strong consumer demand.
They’ve been focused on building our b2b relationships, and we’re looking forward to seeing what magic they can create targeting consumers next.