Paid search’s return on ad spend increases 78% when combined with Facebook advertising.
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Put your PPC advertising in the hands of the best search marketers in the industry
You know how important PPC is to your acquisition strategy.
Whether it’s one pillar of your greater acquisition plan or your go-to sales generator, you want the best results for every dollar spent to acquire leads and customers from paid search.
But we’ll let you in on a secret: Without tightly aligning PPC and social advertising, you’re leaving huge gains on the table for your competitors to scoop up.
Google and Facebook together account for 85% of every new dollar spent on digital – and for good reason. When you augment search with paid social, ROAS can increase more than 75% on average.
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Search + Social = Statistically Significant Improvement on Paid Search KPIs
When silos are broken down between both channels, your campaigns work harder for you:
Increases volume of search queries
Lowers CPA and average CPCs
Improves ROAS and conversion rates
Fuels CTR and, for ecommerce, a higher average order value (how’s a 24% hike sound?)
Orchestrate these channels seamlessly and you are exposed to a more qualified audience, significantly increase your reach and retargeting opportunity, and improve the efficiency of your ad spend.
Synergies Beyond SERPs
Advertising on Snapchat has come a long way since the first Sponsored Lens (which was run by 20th Century Fox for the Peanuts Movie in 2015).
Product Listing Ads
Google Display Network
Video Ads on YouTube
App Installs & Mobile Inventory
“People interact with brands fluidly, and you have to plan your acquisition strategy with that in mind. When you approach search & paid social holistically, you’re ahead of all your competitors who can’t get out of their own way.
We’ve seen the correlations: paid search marketing performs better by any measure when fueled by paid social.”
Strategy, recommendations, testing – we’ve never been disappointed with Up-Marketing counsel and approach, and most importantly, results. On top of that, it’s pretty unusual to find an agency partner that is as open and transparent; because of that I know I don’t have to worry about a thing because I genuinely trust them to do what’s right for our account.
I can’t recommend Up-Marketing enough. Nobody has delivered the same consistent results that Up-Marketing has over the last couple years. Since working with them, Facebook has become one of our most profitable channels. We consistently see a high enough ROI to continue increasing our spend month over month.
What’s more, their level of service is second to none; it’s not unusual for me to get an email from my account rep on a Saturday or Sunday, so I have the peace of mind knowing they’re keeping a close eye on performance 7 days as week.
Jan Sen Khoo
Working with Up-Marketing allows us to focus on running our business. This is invaluable since we’re in major growth mode. We saw early success with Facebook ads, but we were in need of better tools for campaign management and creative testing. Up-Marketing provides a singular focus and dedication to our campaigns, ensuring we can scale as much as needed, as quickly as needed. Working with Up-Marketing has been a no brainer.
In working with an agency to manage this piece of our business, it was important that the relationship was seamless; we needed a partnership that would feel like a natural extension of our in-house team. Up-Marketing has made this incredibly easy for us. We have full visibility into any metric we need at any time, and the level of hands-on support and responsiveness they provide is second to none.
Up-Marketing provides more value than just stellar performance. With access to a team of highly trained strategists, more sophisticated technology, and the experience to test intelligently, our budget for acquisition is truly maximized.
Working with Up-Marketing helps us focus on what we do best. We initiated our Facebook advertising efforts in-house, but we reached a point where we were taxing our internal resources and needed access to more sophisticated tools.
True to our own offering, we needed the right experts to help us get the job done. Putting this portion of our marketing efforts in Up-Marketing’s hands helped us hit major milestones quickly and grew areas of our marketplace that were underrepresented in services but had strong consumer demand.
They’ve been focused on building our b2b relationships, and we’re looking forward to seeing what magic they can create targeting consumers next.