There’s a reason 90% of brand advertisers have increased their investment in digital video over the last 2 years.
The US audience for digital video will pass 200 million people this year. Sure, plenty of these folks are watching the latest viral cat video or news anchor gaffe, but a whole lot of them are looking for advice on how to do something or are shopping around for a service or product.
Video is one of the most effective forms of marketing. 52% of advertisers say video has a better ROI than any other type of digital content.
And while Google has clearly made video a priority for advertisers, your exposure certainly isn’t limited to YouTube. Budgets on Facebook, Instagram, and other social channels have quickly shifted to video due to better direct response performance.
With nearly 70% of advertisers increasing video ad budgets in the next year, there’s no question that now is the time to get in.
Capitalize on the Power of Video Engagement
By continually optimizing and analyzing the performance of your video ad exposure across screens, your message will reach precise audiences at scale, reducing waste, improving key metrics, and simplifying the complexity of video advertising while maximizing ROI.
Strategy, recommendations, testing – we’ve never been disappointed with Up-Marketing counsel and approach, and most importantly, results. On top of that, it’s pretty unusual to find an agency partner that is as open and transparent; because of that I know I don’t have to worry about a thing because I genuinely trust them to do what’s right for our account.
I can’t recommend Up-Marketing enough. Nobody has delivered the same consistent results that Up-Marketing has over the last couple years. Since working with them, Facebook has become one of our most profitable channels. We consistently see a high enough ROI to continue increasing our spend month over month.
What’s more, their level of service is second to none; it’s not unusual for me to get an email from my account rep on a Saturday or Sunday, so I have the peace of mind knowing they’re keeping a close eye on performance 7 days as week.
Jan Sen Khoo
Working with Up-Marketing allows us to focus on running our business. This is invaluable since we’re in major growth mode. We saw early success with Facebook ads, but we were in need of better tools for campaign management and creative testing. Up-Marketing provides a singular focus and dedication to our campaigns, ensuring we can scale as much as needed, as quickly as needed. Working with Up-Marketing has been a no brainer.
In working with an agency to manage this piece of our business, it was important that the relationship was seamless; we needed a partnership that would feel like a natural extension of our in-house team. Up-Marketing has made this incredibly easy for us. We have full visibility into any metric we need at any time, and the level of hands-on support and responsiveness they provide is second to none.
Up-Marketing provides more value than just stellar performance. With access to a team of highly trained strategists, more sophisticated technology, and the experience to test intelligently, our budget for acquisition is truly maximized.
Working with Up-Marketing helps us focus on what we do best. We initiated our Facebook advertising efforts in-house, but we reached a point where we were taxing our internal resources and needed access to more sophisticated tools.
True to our own offering, we needed the right experts to help us get the job done. Putting this portion of our marketing efforts in Up-Marketing’s hands helped us hit major milestones quickly and grew areas of our marketplace that were underrepresented in services but had strong consumer demand.
They’ve been focused on building our b2b relationships, and we’re looking forward to seeing what magic they can create targeting consumers next.